Every business starts with an idea—but sustaining and scaling that idea requires protecting it. From product designs and brand names to software code and confidential know-how, intellectual property (IP) is one of your company’s most valuable assets. Yet, many founders and entrepreneurs overlook IP until it’s too late—when a competitor copies their product, a brand dispute halts expansion, or an investor asks tough questions about protection.
This course is designed to fix that.
Fundamentals of IPR for Business is a practical introduction to intellectual property rights tailored for those running or building a business. You don’t need a legal background—just a desire to understand how IP works and how it can strengthen your company’s growth, defensibility, and valuation.
You’ll learn the essentials of patents, trademarks, copyrights, industrial designs, trade secrets, and other forms of IP—what they protect, how they’re acquired, and how to enforce them in real business scenarios. The course also covers international IP frameworks, registration processes, infringement risks, and strategic decisions like whether to patent or keep trade secrets.
Instead of abstract legal theory, the course focuses on the actual questions faced by businesses:
How do I protect my product idea?
Can I register my brand name?
What if a developer owns the code I paid for?
When should I use an NDA?
Should I invest in patents or focus on first-mover advantage?
By the end of the course, you'll be equipped to work effectively with IP professionals, make informed protection decisions, and use intellectual property as a strategic business tool.
Who is this course for?
This course is designed for professionals and decision-makers who deal with innovation, branding, and business growth—without necessarily having a legal background. Whether you’re launching a new product, safeguarding your company’s identity, or building IP into your business model, this programme equips you to make informed, strategic decisions about intellectual property.
It is ideal for:
Startup founders and entrepreneurs who want to understand how patents, trademarks, copyrights, and trade secrets can protect their ideas, products, and brand identity.
Business executives and product managers looking to manage IP portfolios, reduce infringement risks, and unlock commercial value through licensing and partnerships.
Marketing and brand leaders responsible for protecting logos, packaging, slogans, and other brand assets—and responding to misuse by others.
Innovation, R&D, and tech leads who want clarity on how to secure and defend proprietary designs, inventions, and business processes.
Consultants and advisors who support business clients on go-to-market, IP registration, and brand protection strategies.
What sets this course apart?
Business-First Approach: Most IP courses are built for lawyers. This one is designed for business professionals who need practical, decision-ready insights. It shows how IP directly impacts product strategy, branding, market positioning, and growth.
Covers the Full IP Spectrum: From patents and trademarks to designs, copyrights, geographical indications, and trade secrets—you’ll get a working understanding of every major form of intellectual property and when to use what.
Real-World Relevance: Course content is built around use cases from startups, consumer brands, tech firms, and creative industries—highlighting how businesses protect their IP and navigate infringement or misuse.
Actionable IP Strategy: You won’t just learn definitions. You’ll learn how to identify valuable IP in your business, secure it through the right channels, and leverage it commercially through licensing, branding, or partnerships.
India-Aligned, Globally Informed: Grounded in Indian IP law and registration processes, the course also covers key international frameworks (like TRIPS, WIPO, and the Madrid System) so you’re prepared for global expansion and cross-border enforcement.
What will you achieve?
By the end of this course, you will:
Understand the full spectrum of IP rights: Get a clear grasp of patents, trademarks, copyrights, designs, geographical indications, trade secrets, and plant varieties—and when each applies in business contexts.
Identify and protect IP in your business: Learn to spot valuable intellectual assets in your products, branding, content, and operations, and take steps to legally secure them in India and abroad.
Avoid common IP risks and infringements: Understand how IP disputes arise, how to mitigate infringement risks, and how to respond to misuse of your IP by competitors or partners.
Navigate registration and enforcement procedures: Gain working knowledge of how to register your IP, monitor its use, and enforce your rights through legal or administrative mechanisms.
Leverage IP for commercial growth: Explore how IP can be monetised through licensing, brand valuation, strategic partnerships, and market expansion—making it not just a legal asset but a business tool.
Build IP awareness into decision-making: Develop the ability to factor IP strategy into product design, marketing, investor pitches, hiring, and vendor relationships—without relying solely on external counsel.
This course empowers you to treat IP not as an afterthought, but as a critical part of your business toolkit—essential for innovation, differentiation, and long-term growth.
Dr Pratima Narayan has served the legal academia for over 20 years as a visiting faculty at various reputed law schools and business schools. Her expertise lies in areas of commercial contracts, consumer law, e-commerce and Intellectual Property Rights.
No. This course is specifically designed for business professionals without a legal background—founders, product managers, marketers, designers, and anyone handling innovation, branding, or business strategy.
Will this course help me protect my startup’s ideas and brand?
Yes. You’ll learn how to identify intellectual property in your business, understand the legal protections available, and take practical steps to secure your IP in India and abroad.
Does the course include guidance on IP registration?
Yes. The course explains the registration process for patents, trademarks, copyrights, and designs—including costs, timelines, documentation, and strategic tips.
How is this different from a general IPR course?
This course is tailored for business use—not academic study or legal professionals. It focuses on how IP applies to product development, branding, scaling, licensing, and competitive advantage.
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