Advertising, marketing and sponsorship law : Entertainm

Marketing and Advertising Law in a Process of Harm...

The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full...

Hardback: Rs. 7,000.00

Chartered Public Relations: Lessons from Expert Pr...

Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public...

Paperback / softback: Rs. 2,999.00

Law & Advertising: A Guide to Current Legal Issues

By Dean K. Fueroghne

Fourth Edition

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free...

Hardback: Rs. 6,500.00

Advertising: What Everyone Needs to Know (R)

By Mara Einstein (Professor of Media Studies, Qu...

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube...

Hardback: Rs. 4,799.00

Advertising: What Everyone Needs to Know (R)

By Mara Einstein (Professor of Media Studies, Qu...

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube...

Paperback / softback: Rs. 1,099.00

Legally Branded

By Shireen Smith

Paperback / softback: Rs. 1,500.00

Martketing: The Heart and Brain of Branding: 2016

By Javier Sanchez Lamelas

Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how...

Paperback / softback: Rs. 1,299.00

WHO Code of Marketing of Breast-Milk Substitutes: ...

By Sami Shubber

2nd

This is a detailed analysis and history of the WHO Code of Marketing of Breast-milk Substitutes, written by one of the world's foremost authorities on the subject, Dr Sami Shubber. Essential reading for anyone...

Paperback / softback: Rs. 1,995.00

New Perspectives in Marketing by Word-of-Mouth

By Emerald Group Publishing Limited

New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of...

Paperback / softback: Rs. 3,599.00